Rusmawan, Kinanthi Nur Afifah Anastasya (2014) STRATEGI PROMOSI MELALUI PEMANFAATAN MEDIA SOSIAL INSTAGRAM DALAM UPAYA MENINGKATKAN VOLUME PENGUNJUNG (Studi Pada D’Livia Salon and Spa Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research uses descriptive research with a qualitative approach. This research aims to better explain promotional strategies through the use of Instagram social media in an effort to increase the volume of visitors to D'Livia Salon and Spa using the SWOT analysis method. The strategy carried out by D'Livia Salon n Spa Surabaya is considered good because the SWOT analysis of D'Livia Salon and Spa is located in quadrant I, namely by implementing an aggressive strategy. An aggressive strategy is producing a plan that requires strength to become an opportunity. This shows that D'Livia Salon and Spa has internal strengths that can be utilized to seize existing opportunities so that it can increase turnover and be able to compete in the business world in the beauty sector. As long as the implementation goes well, it results in an increase in the company's income or turnover from the increasing volume of visitors. In running its business, based on the results of the analysis using IFAS and EFAS, D'Livia Spa and Salon has a Strengths factor that gets a score of 2.20, while the Weaknesses factor got a total score of 0.67. Threats received a total score of 0.64, while Opportunities received a score of 2.37. Judging from the consequences of the SWOT line, D'Livia Salon and Spa is in quadrant I with a value of (XY) (1.53:1.73), that is, using aggressive planning requires strength to become an opportunity, which is an aggressive strategy.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | kinanthi nur afifah anastasya rusmawan | ||||||||
| Date Deposited: | 17 Jul 2024 03:07 | ||||||||
| Last Modified: | 17 Jul 2024 03:07 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26311 |
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