Nasikin, Daddy Prinjani (2024) PERSONAL BRANDING CALON PRESIDEN RI 2024 (Studi Analisis Semiotika Charles Sanders Pada Konten Youtube Mata Najwa Berjudul "3 Bacapres Bicara Gagasan"). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The basic assumption behind this research is that there are certain meanings in each sign in the form of words, sentences, way of speaking, facial expressions and tone of speech in representing the branding persona that the three presidential candidates are trying to construct through the video program "3 Presidential Candidates Talking about Ideas" on Mata Najwa's YouTube account. The aim of this research is to uncover the personal branding of the 2024 Indonesian presidential candidate on Mata Najwa's YouTube content entitled “3 Presidential Candidates Talk about Ideas”. Data analysis in this research was carried out using semiotic analysis by Charles Sanders Pierce. The research results show that the 2024 Indonesian presidential candidates on Mata Najwa's YouTube content entitled "3 Presidential Candidates Talk about Ideas" are: 1) Presidential Candidate Anies Baswedan: charismatic, friendly, emphasizes the importance of education and human development as the key to the nation's progress; 2) Presidential Candidate Prabowo Subianto: leadership spirit, firm, authoritative, focused on security and stability; and 3) Presidential Candidate Ganjar Pranowo: close to the people, transparent and committed to equitable and inclusive development.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JS Local government Municipal government P Language and Literature > PJ Semitic |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Daddy Prinjani Nasikin | ||||||||
| Date Deposited: | 18 Jul 2024 08:37 | ||||||||
| Last Modified: | 18 Jul 2024 08:37 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26278 |
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