Rosita, Putri Aulia (2024) Pengaruh Media Sosial Tiktok terhadap Minat Berkunjung Wisatawan (Studi pada Akun Tiktok @tamanbungacelosia). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of the tourism sector in the current digital era requires tourism actors to play a role in technology by utilizing social media. Social media can be an effective tool in promoting Indonesia's tourism potential through various platforms such as Tiktok which is currently popular. Utilizing social media by uploading interesting content can create a sense of interest in visiting the promoted tour. Celosia Flower Park Tourism has a Tiktok account with the name @tamanbungacelosia. In this account, the manager uploads videos of various forms of tourism activities offered and information related to Celosia. The @tamanbungacelosia account has up to 200 thousand followers. With so many followers, the Tiktok @tamanbungacelosia account can indirectly allow attracting interest in visits from its followers. This research is a descriptive quantitative research with a survey method where the author will make observations from the results of the questionnaire. The data sources in this study include primary data obtained from questionnaire answers that have been filled in by respondents and secondary data obtained from articles and previous research. The data analysis technique used is simple linear regression analysis and hypothesis testing using the SPSS application. The results showed that the social media Tiktok account @tamanbungacelosia has an influence of 46% on visiting interest. This is evidenced by the R Square value. The indicator that is considered the most influential in social media variables is the Connection indicator, while the indicator that is considered the most influential in the visiting interest variable is the transactional interest indicator. The suggestion that researchers can give is the hope that further research can use other social media platforms besides Tiktok, and can use other variables that are considered to influence visiting interest.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Putri Aulia Rosita | ||||||||
| Date Deposited: | 16 Jul 2024 02:31 | ||||||||
| Last Modified: | 16 Jul 2024 02:31 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26111 |
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