Maghfiroh, Ghina Indy (2024) Analisis Teknik Copywriting Dalam Iklan Youtube Kolaborasi Gosend Dan Ariel Noah. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Gojek is one of the companies that uploads advertisements on the Youtube platform, such as advertisements for GoSend services. This research aims to analyze advertisements based on the concepts of copywriting and AISAS applied in YouTube advertisements through a qualitative descriptive method using the content analysis approach. The objects studied are copywriting techniques in four GoSend advertisements entitled “#CepetanGoSendInstant by Ariel Noah X GoSend”, “GoSend Instant Hematnya Real”, “Jadi #BestSellerGoSend Bareng Ariel Noah” and “Ariel BM Karena GoSend, Banyak Promo Bikin Hemat”. The purpose of this research is to understand how the application of copywriting in YouTube ads can increase brand awareness and sales. This research will focus on the collaboration between Gosend and Ariel Noah in their YouTube advertising campaign. The analysis will be based on the ad content, including the ad copy, visuals, and target audience. There are five types of copywriting elements present, all of which are used in the ad including headlines, sub-headlines, body copy, slogans and taglines. Furthermore, out of eight types of copywriting, three types of copywriting are used, namely story copy, humorous copy and news page copy. The findings of this research will provide a new perspective on the use of copywriting in advertising.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Ghina Indy Maghfiroh | ||||||||
| Date Deposited: | 15 Jul 2024 07:23 | ||||||||
| Last Modified: | 15 Jul 2024 07:23 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25887 |
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