Wianuari, Yurisa (2024) ANALISIS PERSEPSI GENERASI Z DI KOTA SURABAYA TENTANG SUSTAINABLE FASHION PADA TIKTOK. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
COVER.pdf Download (1MB) |
|
Text (Bab 1)
BAB 1.pdf Download (297kB) |
|
Text (Bab 2)
BAB 2.pdf Restricted to Repository staff only until 8 July 2026. Download (328kB) | Request a copy |
|
Text (Bab 3)
BAB 3.pdf Restricted to Repository staff only until 8 July 2026. Download (52kB) | Request a copy |
|
Text (Bab 4)
BAB 4.pdf Restricted to Repository staff only until 8 July 2026. Download (388kB) | Request a copy |
|
Text (Bab 5)
BAB 5.pdf Download (33kB) |
|
Text (Daftar Pustaka)
DAFPUS.pdf Download (177kB) |
|
Text (Lampiran)
LAMPIRAN.pdf Restricted to Registered users only until 8 July 2026. Download (650kB) | Request a copy |
Abstract
This research will discuss the perception of sustainable fashion among generation Z on TikTok social media. This is important to do because currently many generation Z consume fast fashion which makes daily consumption. This is because there is a lot of content on tiktok social media that displays a variety of fashion content ranging from mix and match clothes, cheap clothing recommendations, and live tiktok by selling various fashion trends. This research uses a qualitative method. qualitative method. Data collection techniques using observation, interviews, and documentation. The result of this study is that generation Z is able to give their opinion regarding sustainable fashion and fast fashion content on tiktok. A lot of content makes generation Z feel interested and consume products with the content that is present on TikTok. Even though generation Z understands how sustainable fashion is done, this does not reduce generation Z's buying interest in fast fashion products on tiktok. Even generation Z consumes products to follow trends and fulfill pleasure. The conclusion of this study is the lack of awareness of generation Z to implement a sustainable lifestyle and the lack of socialization about the importance of implementing sustainable fashion. Keywords: Perception, Sustainable fashion, Fast fashion, Generation Z, Tiktok
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Yurisa Wianuari | ||||||||
| Date Deposited: | 09 Jul 2024 07:01 | ||||||||
| Last Modified: | 09 Jul 2024 07:01 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25604 |
Actions (login required)
 |
View Item |