Mubarok, Alfina Rahma Nazilal (2024) Pengaruh Personal Selling Dan Telemarketing Terhadap Volume Penjualan Jasa Ekspor Peti Kemas (Studi Kasus di Divisi General Agency PT Samudera Agencies Indonesia Cabang Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010231.-cover.pdf Download (858kB) |
|
Text (BAB 1)
20042010231.-bab1.pdf Download (629kB) |
|
Text (BAB 2)
20042010231.-bab2.pdf Restricted to Registered users only until 1 July 2026. Download (791kB) |
|
Text (BAB 3)
20042010231.-bab3.pdf Restricted to Registered users only until 1 July 2026. Download (312kB) |
|
Text (BAB 4)
20042010231.-bab4.pdf Restricted to Registered users only until 1 July 2026. Download (406kB) |
|
Text (BAB 5)
20042010231.-bab5.pdf Download (205kB) |
|
Text (Daftar Pustaka)
20042010231.-daftarpustaka.pdf Download (246kB) |
|
Text (Lampiran)
20042010231.-lampiran.pdf Restricted to Registered users only until 1 July 2026. Download (535kB) |
Abstract
Indonesia's exports are the main pillar of the country's economic growth, especially through sea transportation due to its geographical condition as an archipelagic country. Maritime transportation is important for connecting various cities and islands. The growth of exports by sea shows an increase in export sales volume in Indonesia. The leading local company in Indonesia, PT. Samudera Indonesia, is widely known in the export and import industry with a business reach that covers the Asian region as a whole. This research aims to identify and find out the influence of Personal Selling and Telemarketing on the sales volume of container export services in the General Agency Division of PT Samudera Agencies Indonesia Surabaya Branch. This research method is descriptive quantitative because it uses data in the form of numbers which are analyzed using statistical methods. The population in this research is the number of Personal Selling, Telemarketing, and total sales volume in the General Agency Division of PT. Samudera Agencies Indonesia Surabaya Branch every week from January to December 2023, with a total of 52 pieces of data. The data analysis method used is multiple linear regression. The results of this research are 1) Simultaneously, the Personal Selling and Telemarketing variables have a significant positive effect on the Container Export Services Sales Volume of the General Agency Division of PT. Samudera Agencies Indonesia Surabaya Branch, 2) Partially, the Personal Selling variable has a significant positive effect on the Container Export Services Sales Volume of the General Agency Division of PT. Samudera Agencies Indonesia Surabaya Branch, 3) Partially, the Telemarketing variable has a significant positive effect on the Container Export Services Sales Volume of the General Agency Division of PT. Samudera Agencies Indonesia Surabaya Branch.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Alfina Rahma Nazilal Mubarok | ||||||||
| Date Deposited: | 01 Jul 2024 04:39 | ||||||||
| Last Modified: | 01 Jul 2024 04:39 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25372 |
Actions (login required)
 |
View Item |