Putri, Inas Adilah (2024) PENGARUH STORE ATMOSPHERE, SERVICE QUALITY DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PELANGGAN BIJI KOPI DI KEDAI DIMENSI KOPI TRAWAS. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
One business venture that is growing rapidly in the era of globalization is the coffee shop. This can be seen from the many coffee shops that have sprung up, with differences in interesting concepts and have variations from the interior design of the cafe and the products offered. One of cofee shops that has a unique concept by selling costumized roasted coffee beans is Kedai Dimensi Kopi Trawas , located at Trawas, Mojokerto, Indonesia. This unique concept able to drive shop sales by producing up to 150 kg of coffee beans. However, there appears to have been a slowing down of coffee bean production to 100 kg. Based on the pre-research interview to the customer who has been bought Kedai Dimensi Kopi Trawas’s raoseted beans, 60% of them did not intend to repurchase. Therefore, researchers are interested in analyzing Kedai Dimensi Kopi Trawas’s s store atmosphere, service quality, customer satisfaction on repurchase intention. By using purposive sampling, we gather data from 50 Kedai Dimensi Kopi Trawas’s roastbean customers who have bought coffee beans at least once to fill a likert-score type questionnaire through google form. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. Based on the results, it shows that store atmosphere has a positive and significant effect with a p-value of 0.05 on repurchase intention. Service quality also has a positive and significant effect with a p-value of 0.01 on repurchase intention. Likewise with customes satisfaction which shows a positive and significant relationship with a p-value <0.01 on repurchase intention. The results in this study indicate that knowing repurchase intention has the opportunity to increase sales of coffee beans at Kedai Dimensi Kopi Trawas. Keywords: roasted coffee bean, store atmosphere, service quality, customer satisfaction, and repurchase intention.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Inas Adilah Putri | ||||||||||||
| Date Deposited: | 06 Jun 2024 01:14 | ||||||||||||
| Last Modified: | 06 Jun 2024 01:14 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24455 |
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