Cahyono, Hilman Heno (2024) Analisis Tekstual Gimmick pada Konten Live Streaming YouTube Windah Basudara sebagai Strategi Kreatif dalam Menarik Jumlah Viewers. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze gimmick on Live Stream Youtube with the aim of attracting the number of viewers or YouTube audience. Seeing the development of technology and competition between YouTubers the higher the researcher will examine the creative strategies carried out by Windah Basudara to attract the number of viewers. Furthermore, it will be examined with the classification of gimmick according to Anton Mabruri from 2 Live Stream Windah Basudara content. From the two live stream content, several clips will be taken with a screenshot (screenshot) that shows the gimmick and then examined using McKee textual analysis. Researchers make a comparison of views when before and after using a gimmick on the Live Stream Content Windah Basudara with screenshots from several live stream content. With the gimmick as a creative strategy Windah Basudara is able to attract the number of views that exist. Keywords : Gimmick, Creative Strategy, Live Stream Youtube
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Hilman Heno Cahyono | ||||||||
| Date Deposited: | 03 Jun 2024 01:52 | ||||||||
| Last Modified: | 03 Jun 2024 01:52 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23789 |
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