Varadisa, Adelia Qouli (2024) Implementasi Marketing Mix Dalam Meningkatkan Brand Image (Studi Kasus Pada Bakso Mas Roy Di Kota Surabaya Cabang Merr). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010257.-cover.pdf Download (866kB) |
|
Text (Bab 1)
20042010257.-bab1.pdf Download (330kB) |
|
Text (Bab 2)
20042010257.-bab2.pdf Restricted to Repository staff only until 31 May 2026. Download (301kB) |
|
Text (Bab 3)
20042010257.-bab3.pdf Restricted to Repository staff only until 31 May 2026. Download (333kB) |
|
Text (Bab 4)
20042010257.-bab4.pdf Restricted to Repository staff only until 31 May 2026. Download (413kB) |
|
Text (Bab 5)
20042010257.-bab5.pdf Download (204kB) |
|
Text (Daftar Pustaka)
20042010257.-daftarpustaka.pdf Download (204kB) |
|
Text (Lampiran)
20042010257.-lampiran.pdf Restricted to Repository staff only Download (1MB) |
Abstract
Bakso Mas Roy Merr branch is one of the meatball culinary businesses that has its own taste and is known for its flourless meatballs to attract consumers and introduce a distinctive taste different from others. This study aims to describe the implementation of the 4P marketing mix of Bakso Mas Roy Merr branch in developing and improving brand image. The type of research used is descriptive qualitative. Data collection is done by interview, observation, and documentation. Data analysis techniques use data reduction, data presentation, and conclusion drawing. The research shows the results that Bakso Mas Roy, Merr branch, applies the 4P marketing mix in improving brand image, but there is still an application of the marketing mix that is still ineffective. The inhibiting factors in the implementation of the 4P marketing mix at Bakso Mas Roy, Merr branch, namely from the Product and Price factors and supporting factors, namely from Place and Promotion. The factors contained in this study are still limited, so in future studies other researchers are expected to be able to examine more broadly about the 4P marketing mix with different techniques. Keywords : Marketing Mix 4P, Bakso Mas Roy, Brand image
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | adelia qouli varadisa | ||||||||
| Date Deposited: | 31 May 2024 06:33 | ||||||||
| Last Modified: | 31 May 2024 06:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23728 |
Actions (login required)
 |
View Item |