Hotimah, Rena Arriva Dwi Nisaul (2024) Pengaruh Green Product, Green Marketing, dan Green Brand Image Terhadap Green Purchase Intention Pada Produk Sensatia Botanicals di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
COVER.pdf Download (866kB) |
|
Text (Bab 1)
BAB 1.pdf Download (323kB) |
|
Text (Bab 2)
BAB 2.pdf Restricted to Repository staff only until 29 May 2026. Download (347kB) |
|
Text (Bab 3)
BAB 3.pdf Restricted to Repository staff only until 29 May 2026. Download (330kB) |
|
Text (Bab 4)
BAB 4.pdf Restricted to Repository staff only until 29 May 2026. Download (579kB) |
|
Text (Bab 5)
BAB 5.pdf Download (151kB) |
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (180kB) |
|
Text (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only until 29 May 2026. Download (664kB) |
Abstract
This study aims to determine the influence of green product, green marketing, and green brand image on green purchase intention for Sensatia Botanicals products in Surabaya City. The variables used in this study are green product, green marketing, and green brand image as independent variables, and green purchase intention as the dependent variable. The method used in this study is quantitative with data analysis technique using multiple linear regression analysis. The sample size used in this study is 100 respondents. Sampling was conducted using nonprobability sampling method with purposive sampling technique. Data collection method used was a questionnaire. The results of this study indicate that green product, green marketing, and green brand image simultaneously have a positive and significant effect on green purchase intention for Sensatia Botanicals products. The green product variable partially has a positive and significant effect on green purchase intention for Sensatia Botanicals products. The green marketing variable partially has a positive and significant effect on green purchase intention for Sensatia Botanicals products. The green brand image variable partially has a positive and significant effect on green purchase intention for Sensatia Botanicals products.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Rena Arriva Dwi Nisaul Hotimah | ||||||||
| Date Deposited: | 30 May 2024 08:01 | ||||||||
| Last Modified: | 30 May 2024 08:01 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23347 |
Actions (login required)
 |
View Item |