Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Emas di Toko Slamet Jaya Surabaya

Akbar, M Rizal (2024) Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Emas di Toko Slamet Jaya Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The aim of this research is to determine the influence of product quality and price perception on the decision to purchase gold products at the Slamet Jaya store in Surabaya. The population in this study are consumers who own gold in Surabaya who have made purchases at the Slamet Jaya gold collection in Surabaya. The sample in this study was 98 respondents taken using a purposive sampling technique, namely taking samples based on criteria. The sample collected of respondents who had purchased gold products at Take Slamet Jaya Surabaya. The data used in this research are primary and secondary data. The analysis technique used in this research is (PLS) with validity test and hypothesis testing. The results of this research prove that: (1) product quality has a positive and significant effect on purchasing decisions (2) price perception has a positive and significant effect on purchasing decisions. Keywords: Product Quality, Price Perception, Purchase Decision

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorFitriyah, ZumrotulNIDN380121002881UNSPECIFIED
Subjects: H Social Sciences > HC Economics
Divisions: Faculty of Economic > Departement of Management
Depositing User: M Rizal Akbar
Date Deposited: 27 May 2024 05:24
Last Modified: 27 May 2024 05:24
URI: https://repository.upnjatim.ac.id/id/eprint/23079

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