Alfarobi, Muhammad (2024) PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA APLIKASI BLIBLI.COM. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Abstract The development of technology and information in the world, especially the internet, is experiencing very rapid development. The internet connects one person to another, provides information, as a means of entertainment, and as a means of communication. This makes the internet a basic need formost people besides the need for food and shelter. One of the growing e-commerce developments in Indonesia today is Blibli.com. With competitive factors and complaints of dissatisfaction with the use of e-commerce in particular, Blibli.com has to increase the value they have in order to minimize users switching to other e-commerce and maintain customer satisfaction. This research aims to analyze customer satisfaction by looking at the influence of service quality and promotions on whether they can influence customer satisfaction at Blibli.com. The population in this study were people who shopped on the Blibli.com application. The sampling technique used was purposive sampling.The questionnaire method is a method for collecting data in this research. The data analysis technique for this research uses Partial Least Square (PLS). The research results show that service quality and promotion have a significant effect on customer satisfaction. This can be interpreted as increasing the quality of service and promotions, the satisfaction of customers who shop at Blibli.com will also increase. Keywords : Service Quality; Promotion; Customer Satisfaction
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Muhammad Alfarobi robi | ||||||||
| Date Deposited: | 27 May 2024 02:06 | ||||||||
| Last Modified: | 27 May 2024 02:06 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/22981 |
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