Karinda, Ivan Imanuel (2024) Pengaruh Perceived Quality, Perceived Usefulness, dan Perceived Ease of Use terhadap Kepuasan Pelanggan E-Commerce Shopee di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine and analyze the effect of both simultaneously and partially the variables of perceived quality, perceived usefulness, and perceived ease of use on Shopee e-commerce customer satisfaction in Surabaya City. This research is an associative research using a quantitative approach. The sampling techniques used in this study were purposive sampling techniques and quota sampling with a total sample of 100 people. The data analysis technique used in this study is multiple linear regression analysis using SPSS version 29. The results of this study show that perceived quality, perceived usefulness, and perceived ease of use both simultaneously and partially have a significant effect on Shopee e-commerce customer satisfaction in Surabaya City.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Ivan Imanuel Karinda | ||||||||
| Date Deposited: | 30 Jan 2024 02:19 | ||||||||
| Last Modified: | 30 Jan 2024 02:19 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20779 |
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