Febriandika, Aulia Refi (2023) ANALISIS PENGARUH CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN MELALUI VALUE CO-CREATION SEBAGAI VARIABEL INTERVENING (Studi terhadap pengguna mainan tembak airsoft DCobra). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the Analysis of the Influence of Customer Value on Customer Satisfaction through Value Co-Creation as an Intervening Variable for Dcobra airsoft consumers in Java. This study uses a combination method or mix method, which combines or combines quantitative and qualitative methods. The mix method used in this research is sequential explanatory design, which is a gradual combination research method that starts with the quantitative method and then continues with the qualitative method. The sampling technique uses a non-probability sampling technique. The sample was determined using the unknown population formula belonging to Sugiyono (2014), which totaled 100 respondents. The criteria for this research respondent are Dcobra airsoft consumers who live on the island of Java. This study uses Partial Least Square Structural Equation Modeling (SEM-PLS) analysis with the help of SmartPLS 4.0.9.5 software. The results of the study show that customer value has a positive and statistically significant effect on customer satisfaction. Customer value has a positive and statistically significant effect on Value Co-creation. Value Co-Creation has a positive and statistically significant effect on satisfaction. Customer value has a positive and statistically significant effect on customer satisfaction through value co-creation. Keywords: Customer Value, Customer Satisfaction, Value Co-Creation, DCobra Airsoft Consumers
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Aulia Refi Febriandika | ||||||||
| Date Deposited: | 25 Sep 2023 05:26 | ||||||||
| Last Modified: | 25 Sep 2023 05:26 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18137 |
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