Pradipta, Naura Aditya (2023) PENGARUH DESAIN PRODUK DAN DIGITAL MARKETING TERHADAP MINAT BELI ALBUM BOYGROUP TXT DI KALANGAN FANS K-POP GENERASI MILLENIAL DAN Z. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study is aimed to determine the impact of the Product Design, Digital Marketing and Buying Interest on the album of the boygroup TXT among K-pop Fans. The population in this Research is K-pop fans generation millennials and z. The sample in this study used convenience sampling and found 117 respondents. The primary data collection method in this study uses a questionnaire in the form of a google form. The data analysis technique in this study uses PLS (Partial Least Square). The result of this study indicates that the variable of Design Product and Digital Marketing has a positive and significant influence on Interest Buying. Keywords: Product Design, Digital Marketing, Buying Interest
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||||||
| Depositing User: | NAURA PRADIPTA | ||||||||||||
| Date Deposited: | 22 Sep 2023 08:01 | ||||||||||||
| Last Modified: | 22 Sep 2023 08:01 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18056 |
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