Latif, Fina Salsabila (2023) Analisi Resepsi Orang Tua Terhadap Konten Sharenting Public Figure di Instagram Story @rachelvennya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The phenomenon emerged along with developments in the digital era, supporting a new phenomenon regarding the way parents care for their children. The digital era provides a new habit for parents to stay connected with other parents on social media. This gives rise to the sharenting phenomenon, which is an activity of sharing parenting information carried out by parents on social media. Apart from Doctors, Sharenting is also carried out by several public figures, one of which is Rachel Vennya. There are many pros and cons regarding sharenting activities carried out by public figures on Instagram stories, looking at their credibility and background. This research uses descriptive qualitative research. The data collection methods used in this research were in-depth interviews and documentation. Meanwhile, informants were selected using purposive sampling techniques. The data analysis used is Stuart Hall's reception analysis, which describes three audiences' positions in constructing messages, namely dominant position, negotiation and opposition. Through this research, it was found that the position of parents in constructing messages from public figure sharenting content on Instagram stories, looking at the background and credibility of the public figure whose parenting knowledge will be applied so that parents do not accept the message at face value, but there are considerations that carried out to choose parenting from public figures. This position means that parents translate messages given by public figures, but there are several things that are not in line with the parents' experiences and thoughts.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Fina Salsabila Latif | ||||||||
| Date Deposited: | 22 Sep 2023 01:57 | ||||||||
| Last Modified: | 22 Sep 2023 01:57 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18000 |
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