Putra, Marsetio Paramandhana (2023) Pengaruh Brand Image dan Brand Awareness Terhadap Brand Loyalty Pada Air Minum Dalam Kemasan (AMDK) Ades di Kota Surabaya. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
The study aims to understand the influence of brand image and brand awareness on the brand loyalty of Ades bottled drinking water in Surabaya. The method employed is a quantitative study with a sample of 100 individuals using purposive sampling technique. Data were collected through questionnaires distributed to residents of Surabaya. The variables used include brand image (X1) and brand awareness (X2) as independent variables, and brand loyalty (Y) as the dependent variable. Data analysis using the Partial Least Squares (PLS) method indicates that the better the brand image and brand awareness, the higher the brand loyalty of Ades bottled drinking water in Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Mr Marsetio Paramandhana Putra | ||||||||
| Date Deposited: | 22 Sep 2023 08:18 | ||||||||
| Last Modified: | 22 Sep 2023 08:18 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17821 |
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