Hastaning Pinuluh, Nimas Ayu (2023) PERSEPSI MASYARAKAT JEMBER TERHADAP PERNYATAAN PRESIDEN JOKOWI “BENCI PRODUK LUAR NEGERI” PADA RAPAT KERJA NASIONAL KEMENTERIAN PERDAGANGAN 2021 DI MEDIA ONLINE. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
NIMAS AYU HASTANING PINULUH, JEMBER PEOPLE'S PERCEPTION OF PRESIDENT JOKOWI'S "HATE FOREIGN PRODUCTS" AT THE 2021 NATIONAL WORKING MEETING OF THE MINISTRY OF TRADE IN ONLINE MEDIA In early 2021 news appeared in online media regarding President Jokowi's statement about "hating foreign products" during the 2021 Ministry of Trade National Work Meeting. This was expressed to invite people to love local products as well as respond to foreign products which are considered to make it difficult for domestically made products to develop. The purpose of this study is to find out how the Jember people perceive Jokowi's statement "hate foreign products". The research conducted was a qualitative research using data collection techniques through in-depth interviews. The data analysis method used is descriptive method, where the researcher describes the results of the data obtained. The researcher uses the theory of Kannet K. Sereno and Edward M. Bodaken and Judy and Paul E. Nelson in Dedy Mulyana (2008) regarding the stages of the perceptual process, namely selection, interpretation, and reaction. The result of the study is that the Jember people's perception of President Jokowi's statement is divided into negative perceptions and positive perceptions, namely the sentences used are too excessive, good appeals from the government, mediocre. People with negative perceptions assess that this appeal cannot affect the use of a product. Meanwhile, people with positive perceptions assess that this appeal can help develop local products. Keywords: Perception, Appeal, Foreign Products
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Nimas Ayu Hastaning Pinuluh | ||||||||
| Date Deposited: | 25 Jul 2023 07:06 | ||||||||
| Last Modified: | 25 Jul 2023 07:06 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16411 |
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