Nisa, Diana Aqidatun and Solicitor C.R.E.C, Aileena (2020) REPRESENTASI KELUARGA MODERN PADA IKLAN TVC NESTUM SEBAGAI PRODUK SEREAL PENDATANG DI INDONESIA TAHUN 2018. In: Prosiding SNADES 2020 : Optimisme Desain Untuk Pembangunan Negeri, 20 Oktober 2020, Surabaya.
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Abstract
Family is small part of society which consists of the head of the family and several people who are gathered and live under one roof in a state of interdependence. The family, like a human being, experiences changes from time to time, such as structure, form, and institutions. Today's family is a development process of human civilization that does not emerge automatically. In this study, there is a family concept that is packaged through the TVC Nestum Sereal ad that represents a modern family in Indonesia. This research uses descriptive qualitative method with Barthes semiotic approach. Barthes's semiotic analysis is used to look for denotative and connotative meanings, and the myths of visual and verbal signs represent the modern family concept in this advertisement. The results of this study indicate that the Nestum Sereal TVC ad shows signs that represent a modern family. The modern family is an ideal and productive nuclear / small family, where each family member has an important role in developing himself. Keywords: Representation, Family, Present Time, Semiotics, Advertising
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2020 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 08 Dec 2020 10:53 |
| Last Modified: | 08 Dec 2020 10:53 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/1229 |
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