Syafitri, Nadinda Amalia (2023) PENGARUH HEDONIC SHOPPING MOTIVATION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA PENGGUNA E-COMMERCE SHOPEE (Studi Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
ABSTRACT Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna E-commerce Shopee. (Studi pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur) Nadinda Amalia Syafitri (19042010109) The increase in internet users and the development of e-commerce in Indonesia have an impact on consumer behavior in terms of shopping. Digital economic and financial transactions, in this case e-commerce, are still experiencing growth in line with the increasing acceptance from the public. This study has the main objective, namely to find out whether hedonic shopping motivation and shopping lifestyle have an influence on impulsive purchases among Shopee e-commerce users. Research is quantitative research. The population in this study are users of the shopee electronic commerce. With the criteria of students of the faculty of social sciences and political science at the East Java "Veteran" National Development University. The required sample is 100 respondents. Thus the results of this study, namely based on the results of multiple regression analysis, it is known that the regression coefficient of the Hedonic Shopping Motivation variable is 0.342. Based on the results of the simultaneous test analysis of the ANOVA table, Fcount is: Fcount = 165.226 Ftable = F(k:n-k) = F(2:100-2) = F(2:98) => 3.090. In addition, based on the results of the t test variable Hedonic Shopping Motivation (X1) partially has a significant effect on Impulse Buying (Y). This is evidenced by looking at the t-count of 3.920 > t-table of 1.984 with a significance value smaller than 0.05, namely 0.00. Keywords: Hedonic Shopping Motivation, Shopping Lifestyle and Impulse Buying
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration J Political Science > JA Political science (General) |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | nadinda amalia syafitri | ||||||||
| Date Deposited: | 09 Mar 2023 04:47 | ||||||||
| Last Modified: | 09 Mar 2023 04:47 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12282 |
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