Maghfiroh, Emilia Lailatul (2023) PENGARUH LITERASI KEUANGAN, LIFE STYLE, FINANCIAL ATTITUDE, DAN SELF-CONTROL TERHADAP FINANCIAL MANAGEMENT BEHAVIOR PENGGUNA LAYANAN BUY NOW PAY LATER (Studi Pada Pengguna Shopee Paylater di Kota Surabaya). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
This study aims to determine the significant effect of financial literacy, life style, financial attitude, and self-control to financial management behavior. The population used is all the people of Surabaya City who have used Shopee Paylater. The sampling technique uses a non-probability sampling method with purposive sampling. the sample in this study amounted to 100 respondents. Collecting data in this study using a questionnaire. The analysis technique used is multiple linier regression analysis. The results of this study indicate that simultaneously the financial management behavior of buy now paylater users is significantly influenced by financial literacy, life style, financial attitude, and self-control. Partially, the financial management behavior of users of buy now pay later is significantly influenced by life style, financial attitude, and self-control, but not affected by financial literacy. Keywords : Financial literacy, life style, financial attitude, self-control, financial management behavior, buy now pay later
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Emilia Lailatul Maghfiroh | ||||||||
| Date Deposited: | 09 Mar 2023 04:32 | ||||||||
| Last Modified: | 09 Mar 2023 04:32 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12278 |
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