TAMBUNAN, NICK FALDO (2023) PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR W175 DI PT. SURAPITA UNITRANS. Undergraduate thesis, Upn Veteran Jawa Timur.
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Abstract
Abstraksi Tujuan dari penelitian ini adalah untuk menjelaskan dan mengetahui pengaruh motivasi, persepsi dan sikap konsumen terhadap keputusan pembelian sepeda motor W175 di PT. Surapita Unitrans. 77 responden diambil sampelnya dari anggota komunitas sepeda motor W175 Sajuma Warrior yang dilakukan dengan cara sensus. Penelitian ini menggunakan metode penelitian kuantitatif dan analisis data partial least square. Bahan penelitian diperoleh melalui kuesioner. Metode statistik menggunakan skala ordinal dengan bobot Likert. Berdasarkan hasil penelitian menunjukkan bahwa motivasi, persepsi dan sikap konsumen berpengaruh positif terhadap keputusan pembelian sepeda motor PT W175. Surapita Unitrans. Kata Kunci: motivasi; persepsi; sikap; keputusan pembelian.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Nick Faldo Tambunan | ||||||||
| Date Deposited: | 24 Jan 2023 06:19 | ||||||||
| Last Modified: | 24 Jan 2023 06:19 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11395 |
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