Wahyuningsih, Desi (2022) Pengaruh Kemudahan dan Keamanan terhadap Loyalitas Pelanggan E-Wallet Aplikasi Dana. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study was to determine the effect of convenience and security on customer loyalty in E-wallet Dana in Surabaya. This type of research is quantitative research. This study uses primary data, namely data taken directly from direct sources in the form of a questionnaire (questionnaire) which is filled in directly by the respondents. The population taken is E-wallet Dana users who have used Ewallet funds at least 3 times. The sampling technique used by this researcher uses non probability sampling with the sampling method using purposive sampling. With a total of 100 respondents who have made transactions on the fund application at least 3x. The variables used in this study are Ease and Security (independent variable) and Customer Loyalty (dependent variable). To prove the proposed hypothesis, multiple linear regression analysis, f test and t test are used. By using data analysis techniques using multiple linear regression analysis techniques with the help of the SPSS For Windows Version 25.0 calculator. The findings of this study indicate that: (1) Convenience has a positive and significant effect on E-wallet Fund customer loyalty, as evidenced by the tcount of 2.403 greater than the ttable of 1.984. (2) Security has a positive and significant effect on E-wallet Dana customer loyalty, as evidenced by the tcount value of 4.923 greater than the ttable of 1.984. (3) Ease and Security have a positive and significant effect on customer loyalty for e-wallet funds, as evidenced by the tcount value of 37.258 greater than the ttable of 3.09. Simultaneously from the Ease of Use variable (X1) and Security variable (X2) on the Customer Loyalty variable (Y) of E-wallet users, it can be concluded that there is a significant effect. And partially it can be concluded that the two independent variables (Convenience, and Security) have a positive effect on E-wallet Fund Customer Loyalty in Surabaya. Keywords: Convenience (X1), Security (X2) And Customer Loyalty (Y)
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5415.5 Customer services |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Desi Wahyuningsih | ||||||||
| Date Deposited: | 18 Jan 2023 03:19 | ||||||||
| Last Modified: | 18 Jan 2023 03:35 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11100 |
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