Afifa, Anisatul (2022) Persepsi Followers Terhadap Postingan Influencer @rachelvennya di Instagram Pasca Lepas Hijab. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Instagram is a social media that is quite in demand by the public because of its ease of use, from this convenience a new phenomenon was born, namely influencers. This research is motivated by the pros and cons of followers who post hijabs on their @rachelven Instagram account. This study aims to find out how followers perceive the post of influencer @rachelven on Instagram after removing the hijab. The method used in this research is a qualitative descriptive method which aims to explain certain phenomena clearly and in detail. The theory used in this study is the individual difference theory which is used to explain that each individual has different perceptions or views because there is a psychological order within each individual. In this study, the data collection technique used was through in-depth interviews. The results of this study indicate that there are differences in the views of followers on the post, namely there are followers with a more regretful and appreciative point of view and followers who have a negative point of view by feeling disappointed and losing respect for influencer Rachel. Ven. This is due to the existence of a frame of reference and field experience within each informant. Keywords : Perception, followers, influencers, instagram
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Anisatul Afifa Afifa | ||||||||
| Date Deposited: | 08 Jun 2022 04:04 | ||||||||
| Last Modified: | 29 May 2023 01:38 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6881 |
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