Zulkarnain, Muthia and Handayani, Putri and Jadmiko, Purbo (2019) Menghubungkan Religiusitas dengan Perilaku Pembelian Hijau: Pengaruh Mediasi dari Pengetahuan Lingkungan yang Diterima. In: SENAMA : Potensi Perkembangan Ekonomi Digital di Indonesia, 22 Agustus 2019, Surabaya.
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Abstract
Green purchase behaviour is an increasingly important topic, gaining much attention. Applying the conseptual framework of Theory of Planned Behaviour, the present study investigates the perceived environmental knowledge as mediating effect religiosity to green purchase behaviour. Using linier regression analysis, the role of perceived environmental knowledge, religiosity on green purchase behavior investigated. The subject of the research is students of economic faculty Bung Hatta University in Padang (data weRE collected from 155 students). The results demonstrate that religiosity and perceived environmental knowledge positive significant to green purchase behaviour. The mediating effect show that perceived environmental knowledge partial mediated between religiosity on green purchase behaviour. The study has has practical implications for green marketers, and green consumers, as well as directions for future researh. Keywords: religiosity, perceived environmental knowledge, green purchase behaviour
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Conference/Seminar > Prosiding Seminar Nasional Manajemen 2019 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 25 Sep 2020 09:47 |
| Last Modified: | 05 Nov 2020 10:20 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/312 |
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