Kusumah, Wisnu Indra and Kusumawati, Desiana Nur Indra and Wibisono, Widyo and Darma, Adittiya Dwi (2021) DESAIN KEMASAN PRODUK UMKM BIR PLETOK SEBAGAI BRANDING MENINGKATKAN CITRA MINUMAN KHAS TRADISIONAL JAKARTA DI MASA COVID-19. In: Seminar Nasional Desain (SNADES) 2021 : Kebangkitan desain dan new media, Surabaya.
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Abstract
ABSTRACT The absence of a packaging design that displays the characteristics of motivating the completion of Covid-19 in the traditional product of the Jakarta BirPletok Drink because most MSMEs are still not aware of it where a packaging branding can improve the image of the product which then has an impact on increasing the selling value of a product. The aim is to analyze a packaging design that motivates audiences in completing Covid-19 so as to make branding a packaging and improve the image of the MSME product Beer Pletok typical of Jakarta which increases the selling value of the product. The qualitative methodology is based on the collection of literature data and information from the Beer Pletok MSME actors and then the data is analyzed based on data, design theory, packaging principles and then used as a packaging design concept that can be a branding that has its own image with the visual culture of Jakarta as an attraction. The result is a model of Branding for MSME Product Packaging, Beer Pletok, typical of Jakarta with visual imagery in the packaging that draws from the richness of Jakarta's local culture as a packaging attraction and a motivational slogan for the finisher related to the Covid-19 pandemic. The conclusion from the analysis of the packaging used can create a packaging branding that enhances the image and attractiveness of the Beer Pletok MSME with visuals that elevate Jakarta's cultural richness to motivate the completion of Covid-19. Keywords Packaging Branding, Product Image, Packaging Design, MSME Beer Pletok.
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2021 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 18 Oct 2021 01:37 |
| Last Modified: | 18 Oct 2021 01:37 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/2930 |
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