PUTRI, IMELDA FITRIA PRATAMA (2021) ANALISIS PENGARUH SOCIAL NETWORK MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Konsumen Online Shop Hijabku di Kota Gresik). Undergraduate thesis, UPN "VETERAN' JAWA TIMUR.
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Abstract
Penelitian ini bertujuan untuk mengetahui : (1) pengaruh social network marketing terhadap kepercayaan konsumen online shop Hijabku, (2) pengaruh social network marketing terhadap minat beli konsumen online shop Hijabku, (3) pengaruh electronic word of mouth terhadap kepercayaan konsumen online shop Hijabku, (4) pengaruh electronic word of mouth terhadap minat beli konsumen online shop Hijabku, (5) pengaruh kepercayaan konsumen terhadap minat beli konsumen online shop Hijabku, (6) pengaruh social network marketing terhadap minat beli melalui kepercayaan konsumen online shop Hijabku, (7) pengaruh electronic word of mouth terhadap minat beli melalui kepercayaan konsumen online shop Hijabku. Data dikumpulkan menggunakan teknik kuesioner terhadap 100 sampel dengan teknik purposive sampling dan menggunakan program SmartPLS 3.0 Kata Kunci : Social Network Marketing, Electronic Word of Mouth, Kepercayaan Konsumen, Minat Beli
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Lisa Nadya Irawan | ||||||||
| Date Deposited: | 12 Aug 2021 02:29 | ||||||||
| Last Modified: | 12 Aug 2021 02:29 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2401 |
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