Perwira, Wahyu Yudha (2019) EFEKTIVITAS IKLAN TOKOPEDIA VERSI “MULAI AJA DULU” PADA REMAJA SURABAYA (Studi Deskriptif Kuantitatif Mengenai Efektivitas Iklan Tokopedia Versi “Mulai Aja Dulu” Pada Remaja Surabaya). Other thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRACT Wahyu Yudha Perwira, 1243010149, Effectiveness of the Tokopedia versi “Mulai Aja Dulu” Advertisements on Surabaya Teens (Study Quantitative Descriptive of the Effectiveness of the Tokopedia versi “Mulai Aja Dulu” in teenagers at Surabaya) Tokopedia is one of the online shopping sites in Indonesia that often advertise on television, recently they made a new advertisement, namely the advertisement "Tokopedia versi Mulai Aja Dulu", which was reviewed. Online shopping lately is increasingly prevalent in our society. What used to be very anti with the name of online shopping is now starting to look at the convenience of this one activity. Those who were very afraid to make online transactions have now begun to open up that online transactions are now not something terrible. And coupled with the convenience of shopping that does not need to leave the house, at any time can be done without any closing words and also various and more complete choices. This research aims to identify and identify quantitatively how much the effectiveness of the advert "Tokopedia versi Mulai Aja Dulu" on television. The theory used is the Hierarchy of Effect model and uses the Customer Response Index research method for adolescents aged 21-24 years in Surabaya. Data collection was done by distributing questionnaires to 100 respondents in Surabaya. In making the instrument in the form of a questionnaire based on the Hierarchy of Effect Model. The conclusion of this study is that based on the CRI analysis that has been carried out on the effectiveness of the "Mulai Aja Dulu" version of Tokopedia advertising on television, it is seen that the CRI value in each response phase almost reaches 100% so the message of the "Mulai Aja Dulu" version of Tokopedia advertising is reviewed. has a positive impact and is very effective because it is able to get consumers' awareness to be interested in making purchases. Keywords : Tokopedia, effectiveness of advertising, Model Hierarchy Of Effect, Customer Responsive Index
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Amalia Hani | ||||||||
| Date Deposited: | 29 Jun 2021 06:08 | ||||||||
| Last Modified: | 12 Jul 2021 04:36 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2196 |
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