Yahyaningtyas, Errina Eka (2024) Pengaruh Promosi, Harga, Dan Kemampuan Beradaptasi Dengan Teknologi Pemasaran Terhadap Peningkatan Penjualan UMKM Kabupaten Tuban (Studi Pada UMKM Yang Mendaftar Di Aplikasi Grabfood). Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010064.-cover.pdf Download (1MB) |
|
Text (Bab 1)
20042010064.-bab1.pdf Download (100kB) |
|
Text (Bab 2)
20042010064.-bab2.pdf Restricted to Repository staff only until 21 March 2026. Download (165kB) |
|
Text (Bab 3)
20042010064.-bab3.pdf Restricted to Repository staff only until 21 March 2026. Download (151kB) |
|
Text (Bab 4)
20042010064.-bab4.pdf Restricted to Repository staff only until 21 March 2026. Download (228kB) |
|
Text (Bab 5)
20042010064.-bab5.pdf Download (8kB) |
|
Text (Daftar pustaka)
20042010064.-daftarpustaka.pdf Download (85kB) |
|
Text (Lampiran)
20042010064.-lampiran.pdf Restricted to Repository staff only until 21 March 2026. Download (297kB) |
Abstract
The role of UMKM in the Indonesian economy is increasingly important. UMKM are a form of creative economy by implementing digital marketing. The Grabfood feature, which is one of the features of Grab, is an E-commerce feature that is often used to carry out effective online marketing. UMKM business actors in Tuban Regency realize the importance of carrying out promotions, setting the right prices, and innovating new marketing strategies using digital-based technology which is increasingly being used effectively to expand market share. The purpose of this research is to determine the effect of Promotion, Price, and Ability to Adapt to Marketing Technology on increasing sales. This research uses a quantitative approach, namely an associative quantitative approach. The sample in this study is the entire population, namely 141 respondents, which is called a saturated sample. The data analysis technique uses multiple linear regression analysis using non-probability techniques. The types of data used in this research are primary data and secondary data. The data collection method is to use a questionnaire distributed online and offline. The results of this research show that promotion, price, adaptability of marketing technology partially have a significant positive effect on increasing sales. And promotion, price, and the ability to adapt to marketing technology together have a simultaneous effect on increasing sales. Keywords: Promotion, Price, Ability to Adapt to Marketing Technology, Increase in Sales
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Errina Eka Yahyaningtyas | ||||||||
| Date Deposited: | 21 Mar 2024 06:25 | ||||||||
| Last Modified: | 21 Mar 2024 06:25 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/21536 |
Actions (login required)
 |
View Item |