Yuliana, Yuliana (2024) Pengaruh Functional Value, Emotional Value, Value For Money Terhadap Repurchase Intention Melalui Customer Satisfaction Sebagai Variabel Intervening Pada Pembelian Virtual Item Game Online Mobile Legends: Bang-Bang (Studi Pada Pengguna Game Online Mobile Legends: Bang-Bang Di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the effect of functional value, emotional value, value for money on repurchase intention through customer satisfaction as an intervening variable in purchasing Mobile Legends virtual items: Bang-Bang. This type of research is quantitative research. The sampling technique used non probability sampling with a sample size of 180 respondents. The sample criteria chosen in this study are users of the Mobile Legends application: Bang-Bang in Surabaya who are 16-64 years old and have a history of making purchases on Mobile Legends virtual items: Bang-Bang at least twice. The data analysis technique in this study used Partial Least Squares (PLS) analysis with SmartPLS 4.0 software. The results in this study indicate that functional value has a positive effect on customer satisfaction. Emotional value has a positive effect on customer satisfaction. Value for money has a positive effect on customer satisfaction. Functional value has a positive effect on repurchase intention. Emotional value has a positive effect on repurchase intention. Value for money has a positive effect on repurchase intention. Customer satisfaction has a positive effect on repurchase intention. Keywords : Functional Value, Emotional Value, Value for Money, Repurchase intention, Customer Satisfaction
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | YULIANA ANA y | ||||||||
| Date Deposited: | 24 Jan 2024 08:32 | ||||||||
| Last Modified: | 24 Jan 2024 08:32 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20637 |
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