Firdaus, Akbar Marettian (2023) Pengaruh Customer Relationship Management dan Service Performance Terhadap Loyalitas Nasabah Bank Jatim. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
19012010085-cover.pdf Download (1MB) | Preview |
|
|
Text (BAB 1)
19012010085-bab1.pdf Download (189kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
19012010085-bab2.pdf Restricted to Registered users only until 28 August 2025. Download (198kB) |
|
|
Text (BAB 3)
19012010085-bab3.pdf Restricted to Registered users only until 28 August 2025. Download (370kB) |
|
|
Text (BAB 4)
19012010085-bab4.pdf Restricted to Registered users only until 28 August 2025. Download (382kB) |
|
|
Text (BAB 5)
19012010085-bab5.pdf Download (144kB) | Preview |
|
|
Text (Daftar Pustaka)
19012010085-daftarpustaka.pdf Download (158kB) | Preview |
|
|
Text (Lampiran)
19012010085-lampiran.pdf Restricted to Registered users only until 28 August 2025. Download (418kB) |
Abstract
The purpose of this research is to find out how the influence of Customer Relationship Management (X1), Service Performance (X2) has on Customer Loyalty (Y). Fintech makes greater competition with banking. Banks must have a more precise way of offering products and must also have something more than their competitors in order to keep existing customers from switching to other banks. This research method is quantitative by taking a sample of 100 respondents. The sampling technique used purposive sampling. The sample consists of Bank Jatim Savings users who are domiciled in Surabaya and have used savings for at least one year. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. Based on the research results, it proves that Customer Relationship Management, Service performance has a positive and significant effect on customer loyalty of Bank Jatim in the City of Surabaya
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Akbar Marettian Firdaus | ||||||||
| Date Deposited: | 28 Aug 2023 06:34 | ||||||||
| Last Modified: | 28 Aug 2023 06:34 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16975 |
Actions (login required)
 |
View Item |