Atmaja, Zulian Wilu (2023) ANALISIS PENGARUH KUALITAS LAYANAN LOGISTIK PT. “ADI SARANA ARMADA TBK” TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Studi Kasus PT. “Hanjaya Mandala Sampoerna tbk”). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the rental service system, analyze the impact of PT. Adi Sarana Armada TBK's quality of logistics services on PT. Hanjaya Mandala Sampoerna TBK's loyalty, as well as the impact of PT. Adi Sarana Armada TBK on PT. Hanjaya Mandala Sampoerna TBK's satisfaction and loyalty. Descriptive analysis and SEM-PLS analysis are the data analysis techniques employed in this study. According to the study's insights, pre-rental and post-rental services are just the beginning of the logistics rental service system of PT. Adi Sarana Armada TBK conducted at PT. Hanjaya Mandala Sampoerna TBK. Additionally, according to the outcomes of statistical computations, the path coefficient value for the relationship between the Service Quality variabel (X) and Customer Loyalty (Y) is 0.387. With a path coefficient of 0.328, Service Quality (X) has a positive and significant impact on Customer Loyalty (Y2) via Customer Satisfaction (Y1).
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD38.5 Supply Chain Management H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries H Social Sciences > HD Industries. Land use. Labor > HD9980 Service Industries |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Zulian Wilu Atmaja | ||||||||||||
| Date Deposited: | 27 Jul 2023 06:41 | ||||||||||||
| Last Modified: | 27 Jul 2023 06:41 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16548 |
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