Yuliansya, Tedy Dwi (2023) Strategi Komunikasi Customer Relationship Management (CRM) Pada Warkop Cak Ri Dalam Mempertahankan Loyalitas Pelanggan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The aim of this study is to analyze and describe how Warkop Cak Ri implements a customer relationship management communication strategy to increase customer loyalty. The research method used is descriptive research with qualitative analysis. This approach is chosen because researchers need information from informants as research data. Data is obtained through observations, interviews, and documentation carried out by researchers. The collected data is analyzed through data reduction, data presentation, and data verification or conclusion drawing. Warkop Cak Ri implements a communication strategy that instills customer loyalty through four stages, namely fact-finding, planning, action and communication, and evaluation. In addition, Warkop Cak Ri also implements a customer relationship management strategy by providing financial benefits to customers, such as discounts, coupons, and free gifts. In terms of social benefit, Warkop Cak Ri makes academic training programs, blessed Friday programs, and campaigns, as well as actively greeting customers and remembering customer service preferences. As well as structural ties, Warkop Cak Ri provides the latest information through social media, provides exclusive services, and provides individual awards through events held. Keywords: Strategy of Communication, Customer Relationship Management, Loyalty of Customers, Financial Benefit, Social Benefit, Structural Ties
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Tedy Dwi Yuliansya | ||||||||
| Date Deposited: | 20 Jul 2023 06:52 | ||||||||
| Last Modified: | 20 Jul 2023 06:52 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15602 |
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