Dinda, Meryssa Bella (2023) PENGARUH ONLINE CUSTOMER REVIEW, KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA DI SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
COVER.pdf Download (3MB) | Preview |
|
|
Text (Bab 1)
BAB 1.pdf Download (1MB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
BAB 2.pdf Restricted to Registered users only until 31 May 2025. Download (988kB) |
|
|
Text (Bab 3)
BAB 3.pdf Restricted to Registered users only until 31 May 2025. Download (998kB) |
|
|
Text (Bab 4)
BAB 4.pdf Restricted to Registered users only until 31 May 2025. Download (1MB) |
|
|
Text (Bab 5)
BAB 5.pdf Download (854kB) | Preview |
|
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (997kB) | Preview |
|
|
Text (Lampiran)
LAMPIRAN.pdf Restricted to Registered users only until 31 May 2025. Download (1MB) |
Abstract
During the Covid-19 pandemic, everyone tends to carry out activities at home and fulfill their daily needs from home. The increasing number of people shopping online has awakened the world's national economy and other traders have switched to selling online. After 2 years, the world was hit by the Covid19 pandemic, an increasing phenomenon. shopping online or a marketplace that is growing rapidly to meet one's life needs. One of these marketplaces is Tokopedia, Tokopedia is one of the e-commerce sites that has many users in Indonesia. Many factors influence consumers to decide to shop online such as consideration of product reviews, security, and trust in e-commerce. The decline in top brands and the number of visitors to Tokopedia, and several problems such as low consideration of consumer reviews, has increased cases of a decrease in the level of security and consumer trust due to the increasing number of fraud cases. This study aims to determine the effect of online customer reviews, security and trust on purchasing decisions at the Tokopedia marketplace in Surabaya. The population of this study drew samples using the nonprobability sampling method with accidental sampling techniques, namely users of the Tokopedia application who had shopped at the Tokopedia marketplace in the city of Surabaya as many as 108 respondents. The results of this study state that online customer reviews, security and trust contribute to purchasing decisions at the Tokopedia marketplace in Surabaya Keywords: Online Customer Reviews ; Security ; Trust ; Buying decision
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Dinda Meryssa Bella Utami | ||||||||
| Date Deposited: | 31 May 2023 08:46 | ||||||||
| Last Modified: | 31 May 2023 08:46 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14319 |
Actions (login required)
 |
View Item |