Rengga, Oki (2023) PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KUALITAS PELANGGAN PADA JNE CABANG TUBAN. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
ABSTRACT OKI RENGGA PARITRANA SABITA, THE EFFECT OF PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION JNE BRANCH TUBAN The development of a number of logistics companies and the delivery of goods or services in Indonesia makes consumers dissatisfied with the products provided by the company, which can be caused by many factors. It could be because after-sales is not good, or it is very difficult to get after-sales service. The good price and quality of service provided by the company (JNE) to customers can provide customer satisfaction using the services of the Tuban Branch JNE company. This research uses quantitative methods, the population in this study are customers of JNE Expedition Services, Tuban Branch. The number of samples used in this study was 60 respondents who were distributed to all JNE customers in the Tuban Branch. By using accidental sampling method. The analytical method used is validity test, reliability test, classic assumption test, multiple linear analysis and hypothesis test. The findings of this study indicate that the effect of price and the effect of service quality shows a positive relationship to customer satisfaction. Keywords: The Effect of Price, The Effect of Service Quality and Customer Satisfaction
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | OKI RENGGA PARITRANA SABITA OKI | ||||||||
| Date Deposited: | 31 May 2023 07:29 | ||||||||
| Last Modified: | 31 May 2023 07:29 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14293 |
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