Achmad, Zainal Abidin and Setiyanti, Oktavira Wahyu (2015) The Effectiveness of Use of Soundcloud Application as Social Media for Promoting Pop Punk Indie Band (Qualitative Descriptive Study on the Use of SoundCloud by Indie Band in Surabaya to Promote Pop Punk Songs and Music). In: The 3rd Bali International Seminar on Science and Technology (BISSTECH) 2015, 15-17 Oktober 2015, Bali.
|
Text (Paper)
(Prosiding Bisstech 2015) Efektivitas Aplikasi SoundCloud.pdf - Published Version Available under License Creative Commons Attribution. Download (672kB) | Preview |
Abstract
This study aims to determine the effectiveness of using the SoundCloud application by the pop-punk indie band as social media to promote pop-punk songs and music. The method used is qualitative. Several theories were used: the theory of Computer Media Communication (CMC); Determination of Technology Theory; Communication Effectiveness. While the indicators used to measure SoundCloud's effectiveness are understanding, pleasure, influence on attitudes, and improving social relationships and actions. Data were collected from research informants through in-depth interviews and questionnaires. Then to analyze the effectiveness of the SoundCloud application using a Likert scale. The study concluded that SoundCloud effectively promotes pop-punk songs and music by pop-punk indie bands to the public. The measurements on all the indicators showed the high effectiveness of using SoundCloud.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Conference/Seminar |
| Depositing User: | Zainal Abidin Achmad |
| Date Deposited: | 27 Apr 2023 14:48 |
| Last Modified: | 27 Apr 2023 14:48 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/13080 |
Actions (login required)
 |
View Item |