Kevin, Anggering Hanevie (2022) KOMUNIKASI KRISIS PR TIKET.COM DALAM MENANGGAPI KOMENTAR NEGATIF YANG DIBERIKAN PENGGUNA PADA INSTAGRAM @TIKETCOM SELAMA MASA PANDEMI COVID-19. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
ABSTRACT Kevin Anggering Hanevie, 18043010217, PR TIKET.COM COMMUNICATION CRISIS IN RESPONDING TO COMMENTS BY USERS ON INSTAGRAM @TIKETCOM DURING THE COVID-19 PANDEMIC This study was designed to understand how Tiker.com responded to the crisis of comments posted on Instagram @tiketcom by tiket.com users during the COVID-19 pandemic. If social media is your vehicle for discovering the problems users are facing, you can follow up by interacting in the comments section of @tiketcom Instagram posts regarding the crisis. This survey data is in the form of text, images, and videos from @tiketcom Instagram posts from 18 September 2020 to 2 July 2021. This research is a qualitative research. The methodology used in this study is Situational Crisis Communication (SCCT) to understand the crisis model used by PR Tiket.com. SCCT theory suggests that a crisis in an organization is a threat because it affects the reputation created by the crisis, so that the right strategy is needed to deal with the crisis. The research was conducted in three stages: data exploration, data analysis, and discussion of the resulting data. PR Tiket.com uses a messaging strategy in every post to provide information on the latest developments during the COVID-19 pandemic, the messaging strategy consists of eight messaging categories, namely; accommodative strategies, anti-social or defensive, emphasising inter-organisational relationship, excellence or renewal, framing the crisis, framing the organization, routine communication, self-enhancement. The results of this study indicate that Tiket.com PR uses SCCT theory in every crisis given by user comments on @tiketcom Instagram posts when facing a comment crisis during the COVID-19 pandemic. Keywords: crisis, comment, instagram
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Kevin Anggering Hanevie | ||||||||
| Date Deposited: | 03 Jan 2023 07:57 | ||||||||
| Last Modified: | 03 Jan 2023 07:57 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10705 |
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