Yudistia, Tasya Takhayaza and Romadhona, Mahimma (2022) ANALISIS KASUS PLAGIARISME MEREK DAGANG ANTARA I AM GEPREK BENSU DAN GEPREK BENSU. In: Seminar Nasional Desain (SNADES) 2022 : Desain Kolaborasi Interdisipliner di Era Digital, 10 Agustus 2022, Surabaya.
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Abstract
Cases of plagiarism that occur in Indonesia are increasing, one of which is the issue of brand disputes between ayam geprek bensu and I Am geprek bensu which are discussed by the public. Therefore, the author wants to study more about this plagiarism case. This study aims to find out the answers to opinions about cases of brand plagiarism between i am geprek bensu and geprek bensu. This analysis uses a descriptive research method with a case study category. Methods of data collection using literature study, data collection is done by searching from various sources that have been validated. The results of the case study between i am geprek bensu and geprek bensu show that the existing plagiarism of trademarks and logos includes idea plagiarism, the type of plagiarism totals 80%, the plagiarism is intentional, and the pattern used is a mosaic pattern. Keywords : Plagiarism, Trademarks, Culinary Business.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | T Technology > T Technology (General) > T201 Patents. Trademarks |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2022 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 08 Nov 2022 02:23 |
| Last Modified: | 08 Nov 2022 02:23 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/10107 |
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