Wardani, Nuril Kusuma (2022) PERSPEKTIF DESAIN KOMUNIKASI VISUAL PADA FEED INSTAGRAM PRODUK SKINCARE SEBAGAI MEMBENTUK BRAND IDENTITY Studi Kasus Akun Instagram Produk Sensatia Botanicals @sensatiabotanicals. In: Seminar Nasional Desain (SNADES) 2022 : Desain Kolaborasi Interdisipliner di Era Digital, 10 Agustus 2022, Surabaya.
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Abstract
The increasing public interest in health and beauty has made local skincare entrepreneurs make various promotional efforts, especially online promotions. Instagram feed is one of the platforms used by skincare entrepreneurs to promote and introduce their brand to the public. Sensatia Botanicals skincare products are well-known local brands that carry the theme of green products as the brand identity of their products. This study aims to analyze the Instagram feed of Sensatia Botanicals from a visual communication design perspective. This research uses descriptive qualitative method. Based on the results of research and discussion, it is not only marketing activities that play an important role in promotion and forming a brand identity of the skincare brand Sensatia Botanicals but also visual elements in the form of photography, illustrations, typography and layouts are also very instrumental in creating the perception of a green product value. what you want to convey to the consumer. Keywords: Visual Communication Design, Instagram Feed, Skincare, Brand identity
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | P Language and Literature > P Philology. Linguistics > P93.5 Visual Communication |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2022 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 07 Nov 2022 07:20 |
| Last Modified: | 07 Nov 2022 07:20 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/10102 |
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