DIO ADORA, RUTH (2022) PERSEPSI PEMIRSA BBS TV TERHADAP ETIKA KOMUNIKASI PRESENTER TV LOKAL BBS TV. Undergraduate thesis, UNIVERSITAS PEMBANGUNAN NASIONAL "VETERAN" JAWA TIMUR.
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Abstract
Penelitian ini dilakukan dengan tujuan untuk mengetahui bagaimana persepsi pemirsa terhadap etika komunikasi presenter lokal BBS TV. Saat ini presenter di televisi baik nasional maupun lokal kurang memperhatikan etika komunikasinya dalam menyampaikan informasi kepada khalayak pemirsanya. Bentuk kesalahan yang seringkali dilakukan oleh presenter adalah cara berttutur kata yang terlewat batas dan kurang memperhatikan kesopanan dalam hal berpakaian. Pelanggaran etika komunikasi yang dilakukan oleh presenter televisi ini tidak jarang memunculkan berbagai persepsi dari pemirsa. Metode kualitatif dengan tataran analisis bermaksud untuk memahami fenomena tentang apa yang dialami oleh subjek penelitian, misalnya perilaku, tindakan dan lain sebagainya dengan mengedepankan proses interaksi komunikasi yang mendalam antara peneliti dengan fenomena yang diteliti. Hasil penelitian menemukan bahwa pemirsa BBS TV memiliki persepsi yang kurang baik terhadap etika komunikasi yang diterapkan oleh presenter lokal BBS TV. Hal tersebut dipengaruhi oleh beberapa faktor, seperti latar belakang pendidikan yang dimiliki masing – masing individu, gender, dan objek yang sering dilihat oleh individu tersebut. Kata Kunci: Persepsi Pemirsa, Etika Komunikasi, Presenter Lokal This study was conducted with the aim to find out how the viewer's perception of local communication presenter's ethics BBS TV. Currently presenter in both national and local television less attention to communications ethics in conveying information to audience audiences. The form of error that is often done by the presenter is a way of speaking words that are overlooked and less attention to modesty in terms of dress. Violation of communication ethics conducted by television presenter is not uncommon to raise a variety of perceptions from viewers. Qualitative methods with the level of analysis intends to understand the phenomenon of what is experienced by the subject of research, such as behavior, actions and so forth by emphasizing the process of deep communication interaction between researchers with the phenomena studied . The results of the study found that BBS TV viewers have a poor perception of the communication ethics applied by local BBS TV presenter. It is influenced by several factors, such as the educational background of each individual, gender, and object that is often seen by the individual. Keywords: Audience Perception, Communications Ethic, Local Presenter
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Lisa nadya irawan | ||||||||
| Date Deposited: | 27 Jul 2022 07:16 | ||||||||
| Last Modified: | 27 Jul 2022 07:16 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7750 |
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