Putra, Dimas Bayu Arya (2023) Pengaruh Experiental Marketing dan Price Fairness Terhadap Loyalitas Customer Patio Coffee Hub Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa TImur.
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Abstract
The purpose of this research is to determine the effect of experiential marketing and price fairness on customer loyalty at Patio Coffee Hub. The data analysis method is SEM-PLS analysis. The results of the study show that experiential marketing contributes to customer loyalty at Patio Coffee Hub Surabaya. This shows that the higher or better the Experiential Marketing, the higher the consumer's interest in doing Customer Loyalty. Price fairness contributes to Patio Coffee Hub Surabaya's customer loyalty. This shows that prices that match the quality of Patio Coffee Hub Surabaya products will generate consumer interest in customer loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HG Finance > HG1709 Data processing |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Dimas Bayu Arya Putra | ||||||||
| Date Deposited: | 06 Jun 2023 03:34 | ||||||||
| Last Modified: | 06 Jun 2023 03:34 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14626 |
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