ANALISIS PENGARUH PENGGUNAAN MEDIA DIGITAL TERHADAP TINGKAT PENJUALAN KULINER (STUDI KASUS PADA ASPEK PEMASARAN)

Kuswanto, A. D. and Maligan, J. M. (2020) ANALISIS PENGARUH PENGGUNAAN MEDIA DIGITAL TERHADAP TINGKAT PENJUALAN KULINER (STUDI KASUS PADA ASPEK PEMASARAN). In: Seminar Nasional Teknologi Pangan 2020: Pemanfaatan Sumberdaya Lokal Sebagai Sumber Pangan Fungsional, 10 Oktober 2020, Surabaya.

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Abstract

Technological developments have significantly changed the way a business works, especially the culinary business which is also experiencing rapid development. There is a phenomenon that a culinary business is relatively new but sales are often increasing. This phenomenon is a result of the culinary business entering the digital era in social media. This study aims to determine the influence of digital media on the level of culinary sales. The analysis of the influence of the use of digital media on the level of culinary sales was carried out with a literature review of several journals. The results of case studies obtained from several journals show that the higher the use of digital media as a marketing medium, the higher the level of sales. Keywords: Digital media, social media, marketing strategies

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN : 978-623-93261-6-6
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products
Divisions: Conference/Seminar > Seminar Nasional Teknologi Pangan 2020: Pemanfaatan Sumberdaya Lokal Sebagai Sumber Pangan Fungsional
Depositing User: Ananta Prathama
Date Deposited: 11 Feb 2021 06:25
Last Modified: 11 Feb 2021 06:25
URI: http://repository.upnjatim.ac.id/id/eprint/1349

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