Hafizd, Muhammad Safrizal (2023) STRATEGI BAURAN PEMASARAN PADA MARTABAK RAJAWALI DALAM MENINGKATKAN VOLUME PENJUALAN (Studi Kasus Desa Tambak Kemerakan Krian, Sidoarjo). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
19042010188.-Cover.pdf Download (1MB) | Preview |
|
|
Text (Bab 1)
19042010188.-bab1.pdf Download (447kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
19042010188.-bab2.pdf Restricted to Registered users only until 22 March 2026. Download (516kB) |
|
|
Text (Bab 3)
19042010188.-bab3.pdf Restricted to Registered users only until 22 March 2026. Download (398kB) |
|
|
Text (Bab 4)
19042010188.-bab4.pdf Restricted to Registered users only until 22 March 2026. Download (651kB) |
|
|
Text (Bab 5)
19042010188.-bab5.pdf Download (323kB) | Preview |
|
|
Text (Daftar pustaka)
19042010188.-daftarpustaka.pdf Download (324kB) | Preview |
|
|
Text (Lampiran)
19042010188.-Lampiran.pdf Restricted to Registered users only until 22 March 2026. Download (487kB) |
Abstract
ABSTRACT MUHAMMAD SAFRIZAL HAFIZD, 19042010188, MARKETING MIX STRATEGY IN MARTABAK RAJAWALI IN INCREASING SALES VOLUME. This thesis is the result of research that describes how big the marketing mix strategy is in increasing sales volume. The marketing mix can be described as a strategy that explains marketing from several variables that refer to the 4Ps, namely Product,Price,Promotion,Place.While sales volume refers to an increase in the results of sales with purchases that continuously occur in the business actor. As for the background of the author so that he is interested in making this thesis, based on the results of observations through consumers who are interested in this business. With the management of the marketing mix strategy which is still quite good, so that it has its own advantages in order to compete with other competitors. The research method used is a qualitative approach method by collecting data through interviews and observation media at Martabak Rajawali UMKM. The population used in this study are the owners and consumers or buyers of UMKM Martabak Rajawali, Krian Sidoarjo District with the criteria of Male/Female. The sampling technique used in this research is purposive sampling. The type of data used in this research is primary data and secondary data. Where the primary data is collected or obtained directly from the research object, while secondary data is obtained from several reference books or journals.The analysis technique used in this research is descriptive qualitative assisted by SWOT analysis. Thus the results of there search were obtained through the marketing mix strategy carried out at Martabak Rajawali in increasing sales volume assisted by a SWOT analysis to be able to continue to compete with other similar and dissimilar competitors. Keyword:Strategy,Sales,Marketing Mix
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.27 Business Forecasting H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Muhammad Safrizal Hafizd | ||||||||
| Date Deposited: | 27 Mar 2023 02:53 | ||||||||
| Last Modified: | 28 Mar 2023 04:10 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12395 |
Actions (login required)
 |
View Item |