Items where Author is "Umam, Mohammad Wildan Choirul"
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2023
Umam, Mohammad Wildan Choirul (2023) Pengaruh Sales Promotion Dan Hedonic Shopping Terhadap Perilaku Impulse Buying Yang Dimoderasi Oleh Positive Emotion Pada Generasi Z Pengguna Shopee Di Kabupaten Gresik. Masters thesis, UPN Veteran Jawa Timur.