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ICHWA, LARASATI DEWI (2023) PENGARUH DIGITAL MARKETING, CELEBRITY ENDORSEMENT DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING MELALUI BRAND AWARENESS SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Scarlett Whitening di Kota Surabaya). Undergraduate thesis, UNIVERSITAS PEMBANGUNANNASIONAL 'VETERAN' JAWA TIMUR.

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