Winarno, Sri Tjondro and Winarno, Dinariningrum Rahma (2021) The Effect of Personal Factors and Social Environment on Consumers of Organic Vegetables in Surabaya City. Asian Journal of Agricultural Extension, Economics & Sociology, 39 (11). ISSN 2320-7027
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Abstract
The purpose of this study was to determine the influence of personal and social environment on consumers of organic vegetables in the city of Surabaya, East Java, Indonesia. This research was conducted in 4 (four) urban villages in the city of Surabaya including Jemur Wonosari, Kedungdoro, Mojo, Pagesangan. In this study (consumer behavior) the data obtained were processed using Warp PLS software version 6.0. Based on the results of the analysis of the data obtained, the results obtained that personal factors and social environment have a significant influence on consumer behavior of organic vegetables in the city of Surabaya
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries |
| Divisions: | Faculty of Agriculture > Departement of Agribusiness |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 09 Oct 2022 08:09 |
| Last Modified: | 09 Oct 2022 08:09 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/9861 |
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