Ramadhan, Januar reza (2020) PENGARUH E-SERVICE QUALITY, BRAND IMAGE dan HARGA TERHADAP MINAT BELI KONSUMEN ONLINE SHOP BLIBLI.COM. Other thesis, UPN "VETERAN" JATIM.
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Abstract
The purpose of this study was to determine how the influence of E-Service Quality, Brand Image and Harga on Minat Beli Konsumen in Blibli.com Online Shop. In this case the researchers took samples in the UPN "Veteran” Jawa Timut. This type of research is a descriptive study with a quantitative approach. Data collection techniques through the distribution of questionnaires to respondents. The population in this study is the Blibli.com UPN "Veteran" Consumer in East Java. The sampling technique uses purposive sampling method. the sampling technique with the characteristics of consumers who have made purchases at Blibli.com Online Shop 2-3 times. Data analysis techniques in this study used descriptive analysis techniques per variable and multiple linear regression analysis. Based on the results of the analysis using the t test, collected E-Service Quality variables partially influence the variable Minat Beli Konsumen, Based on the results of the analysis using the t test, the Brand Image variable is collected does not have a partial effect on the variable Minat Beli Konsumen. Based on the results of the analysis using the t test then the price variable is collected parsial effect on Minat Beli Konsumen, Based on the results of the analysis using the F Test, the E-Service Quality, Brand Image and Harga variables were jointly and simultaneously influential and significantly Minat Beli Konsumen affected the Blibli.com Online Shop in research case in the UPN "Veteran” Jawa Timur consumer environment. Keywoord :E-Service Quality, Brand Image, Harga, Minat Beli Konsumen
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 26 Nov 2020 06:26 | ||||||||
| Last Modified: | 26 Nov 2020 06:26 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/946 |
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