Ayuningsih, Fitri diah (2020) PENGARUH PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE IMAGE (Studi Kasus pada PT. Pembangkitan Jawa – Bali Unit Pembangkitan Gresik). Other thesis, UPN "VETERAN" JATIM.
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Abstract
The success of a company's business processes is inseparable from the company's ability to manage its stakeholders. Therefore it is important for companies to implement CSR (Corporate Social Responsibility) programs so that in the future the company is able to form a positive image in society. This study aims to analyze the effect of the implementation of CSR programs consisting of variables of economic aspects, environmental aspects, and social aspects of the Corporate Image. The theoretical foundation used in this study includes stakeholder theory, corporate social responsibility (which addresses economic, environmental, social) dimensions, and corporate image. This type of research uses descriptive research with quantitative approach methods. The object of this research is PT. PJB UP. Gresik, with the target population for research is the community that accepts the implementation of the company's CSR program, namely the community of Desa Daun Pulau Bawean and Desa Kramatinggil Kab. Gresik The number of samples used for this study were 133 respondents determined by the probability sampling technique, namely Area (Cluster) Sampling. Data collection techniques using questionnaires. The analysis technique used in this study is multiple linear regression analysis techniques. The results of the analysis of the implementation of CSR programs using the F test showed that the Economic Aspects, Environmental Aspects, and Social Aspects simultaneously had a significant influence on the Corporate Image. Likewise, the results of the analysis using the t test - each implementation of CSR programs from Economic Aspects, Environmental Aspects, and Social Aspects partially have a positive and significant impact on Corporate Image. Keywords: Corporate Social Responsibility, Economic Aspect, Enviromental Aspect, Social Aspect, Corporate Image xii
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 24 Nov 2020 07:15 | ||||||||
| Last Modified: | 24 Nov 2020 07:15 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/909 |
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