Ammalia, Nuuru Rizky (2022) Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis UPN "Veteran" Jawa Timur. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (COVER)
Nuuru Rizky Ammalia_Cover_220803_143336.pdf Download (2MB) | Preview |
|
|
Text (BAB 1)
Nuuru Rizky AMmalia skripsi Bab 1_220803_133600.pdf Download (253kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (bab 2)
Nuuru Rizky AMmalia skripsi-Bab 2_220803_133618.pdf Restricted to Registered users only until 2025. Download (189kB) |
|
|
Text (bab 3)
Nuuru Rizky AMmalia skripsi-Bab 3_220803_133637.pdf Restricted to Registered users only until 2025. Download (221kB) |
|
|
Text (bab 4)
Nuuru Rizky AMmalia skripsi- Bab 4_220803_133657.pdf Restricted to Registered users only until 2025. Download (201kB) |
|
|
Text (BAB 5)
Nuuru Rizky AMmalia skripsi-Bab 5_220803_133714.pdf Download (44kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
Nuuru Rizky AMmalia skripsi- Daftar Pustaka_220803_133743.pdf Download (115kB) | Preview |
|
|
Text (lampiran)
Nuuru Rizky AMmalia skripsi-lampiran_220803_133814.pdf Restricted to Registered users only until 2025. Download (238kB) |
Abstract
ABSTRACT This study aims to determine the effect of product quality and price perceptions on Samsung Smartphone purchasing decisions. The research population was taken from students of the Faculty of Economics and Business UPN "Veteran" East Java who use Samsung Smartphones. Samples or research respondents were taken by means of non-probability sampling through accidental sampling, and obtained a sample of 66 people. Research data in the form of primary data obtained from the answers of respondents who filled out the questionnaire, and secondary data in the form of sales data for Samsung Smartphones for two years (2020-2021). The analysis used is Partial Least Square (PLS). The results showed that Product Quality had a significant positive effect, as well as Price Perception which also had a significant positive effect on Samsung Smartphone Purchase Decisions. Keywords : Product Quality;Price Perception;Purchasing Decisions
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Nuuru Rizky Ammalia | ||||||||
| Date Deposited: | 03 Aug 2022 08:43 | ||||||||
| Last Modified: | 03 Aug 2022 08:43 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/8595 |
Actions (login required)
 |
View Item |