Gemilang, Canang Cita (2022) Analisis Motivasi Pembelian Dalam Aplikasi Menggunakan Pendekatan Expectation Confirmatory Model. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Intention to buy or use a brand is the tendency of consumers to buy a brand or take action related to the purchase. This study aims to determine what factors influence the formation of Purchase Intentions. Based on the results of the study, the factors that influence the formation of Purchase Intentions in purchasing paid applications are the Habit, Free Alternative and Perceived Value variables which have a significant effect on Purchase Intention. The results of this study provide insight to application developers to develop the habit of purchasing paid applications through a series of marketing campaigns and improving the user experience.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Canang Cita Gemilang | ||||||||||||
| Date Deposited: | 28 Jul 2022 02:57 | ||||||||||||
| Last Modified: | 28 Jul 2022 02:57 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/8461 |
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